Plain language 101

“We expect rationalization of underperforming restaurants will ultimately contribute to improved profitability, and improve sales performance at our remaining restaurants nearby.”

This quote is attributed to Don Schroeder, president and CEO of Tim Hortons Inc. Eegad! Translation: We’ll be back on track with the rest of the stores when we shut these down.

(Tim’s is closing 15 or so restos in New England to make the rest of them stronger. All 55 Tim’s on the way to my brother’s place seem safe.)

If only people would say what they mean!


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